BRAND CONCEPT

JiBeiChuan Fish Maw Rice Noodles was established in 2018, and opened its first direct restaurant in 2019. The headquarter is located in Hangzhou, Zhejiang and is a subsidiary of Hangzhou Shengli Catering Management Co., Ltd. Since its founding, the company has mainly focused on China's Zhejiang, Jiangsu, Hunan, Hubei, Henan provinces and North America, including the United States and Canada, and has opened both direct and cooperative restaurants.

 

Throughout its development, the company has aimed to achieve "standardized production, scaled procurement, standardized warehousing, and modernized distribution". It has formed a chain system that integrates research and development, design, procurement, and distribution, providing each cooperative partner with safe and reliable service.

 

The company has now become a prominent emerging brand in the catering industry, with the founder having 15 years of experience in catering management and leading a team focused on restaurant operations and service. Having established several multinational brands, the annual output value of the company remains at over 100 million yuan.